This learner profile examines the target audience for the Real Estate Onboarding training, exploring their motivations, challenges, roles, and technical backgrounds to ensure the course design meets their needs as new or transitioning real estate professionals. 

Audience:

• New Agents: Individuals entering real estate with little to no prior experience

• Career Changers: Professionals transitioning from other industries

• Part-Time Agents: Those balancing real estate with other commitments

1. What does the learner need to be able to DO after this training? (Skills & Knowledge)

• Understand real estate laws, contracts, and ethics

• Generate leads, negotiate deals, and manage clients

• Build a business plan for long-term success

2. What will MOTIVATE them? (Goals & Drivers)

• Launching or advancing their real estate career

• Earning commissions and financial independence

• Gaining confidence in transactions and client interactions

• Networking with mentors and peers

3. What are their biggest CHALLENGES? (Barriers to Learning)

• Information overload (complex industry jargon)

• Limited time due to work/life balance

• Applying theoretical knowledge in real-world scenarios

• Some may struggle with digital tools or self-paced learning

4. What is their ROLE? (Who are they?)

• New agents with no prior experience

• Career changers from other industries

• Part-time agents balancing multiple commitments

5. What is their TECHNICAL BACKGROUND? (Access & Comfort with Tech)

• Mixed digital skills (some beginners, others tech-savvy)

• Access via mobile, tablet, or desktop

• May need simple navigation and downloadable resources